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Columbia Kids Sportswear Campaign
Magazine and Flash Banner Advertisements
The strategy behind the Columbia Kids Sportwear campaign was to emphasize childrens imagination and encourage parents to bring their child's dream to life. What better way to do that than protecting them with Columbia Sportswear, allowing them to embark on exciting adventures.
Dostami
Dostami Sign Up Page
Smart Heart
Whole Foods Market and Northwestern Memorial Hospital
Northwestern Memorial Hospital and Whole Foods Market realize the importance of living a healthy lifestyle and desire to communicate the message with the rest of the world. That’s why they created SMART Heart. People say that eating healthy is expensive and time consuming, but it is relatively inexpensive compared to the necessary costs associated with a heart attack. These posters feature two relatively similar meals and state the cost of each. Which choice is the smarter one?
Green Works
Green Works Cleaning Products Ad Series
Most household cleaners contain carcinogens and toxic chemicals proven harmful to human health and the environment . Thankfully, Green Works cleaner is made from natural ingredients, giving you and your family peace of mind. This series focuses on the dangers of other household cleaners by showing the complicated molecular structures of toxic chemicals contrasted with the simplicity of natural ingredients.
How to spam
Hormel Spam Campaign
Most people don’t associate Spam with delicious meals; this campaign aimed to change the general misperception regarding Spam. The goal of this campaign was to educate nonusers about the convenience and tastiness of Spam, and to inspire viewers with the many creative and mouth-watering recipes that call for Spam. The theme, which resembles instruction manuals for building furniture, demonstrates how easy and convenient it is to prepare meals with Spam. The featured meals are Spam burgers, Spam mac n’ cheese, and Spam tacos.
How dare You
Bodum French Press Ad Series
Art Direction, Photography, and Copy Writing by Thomas Christiansen
The strategy behind this series, was to highlight the benefits of a French press over traditional drip coffee machines, with the goal to increase sales. There are three main benefits that are highlighted in this series. Each ad focuses on one individual benefit by pointing out what is wrong with its competitor. The copy and tag line is an integral part of each ad and has a strong tie in with the visuals. Click here to view a pdf with larger images of the series.
